How does Artificial Intelligence Help with Business Networking?

Artificial intelligence is deemed critically vital for the companies who are looking to extract value from the big data. This can be done by automating and optimising processes and using them in producing actionable insights that would be beneficial. Artificial intelligence systems help with business networking by enabling companies to leverage their huge amounts of available data online to uncover insights and patterns. These would be useful in understanding the needs of their clientele, enabling them to deliver more targeted and personalised communication to their clients.

If you are the owner of a company and need to up your game; artificial intelligence helps you manage your contacts, keep a good follow up and also seek out your potential customers. Here is how this has shaped the business networking

Networking with the Right People

Business networking can be quite challenging at times when you are reaching out to a relevant person. You have to do a lot of filtering; this may be time-consuming and draining on your mental energies. Usually, it is hard to talk to the right people without having to go through the hassle of obtaining their email and then waiting days for their reply. This is where artificial intelligence steps in.

Artificial intelligence-powered solutions have made meeting the right relevant people quite easy than it actually is. This is done by improving email open rates by doing an analysis on the email receiving rate of those certain receivers. These solutions also reduce your bounce rates by finding out the time when your recipient active. This is similar for finding out times for you to reach them on social media; by finding out when they are active the most.

Social Media and Contact Management

Businesses are all about networking. Managing a strong business network in the digital world is a challenging task today. With multiple communication channels, your contacts tend to become a real mess. This affects both your productivity and your ability to build a strong business relationship. Due to this, the impact of your network’s value suffers. Fortunately, new artificial intelligence-powered tools for social media, contact management, and networking solve most of these problems. They can also follow up on your existing and potential clients and provides you with a list of what is needed to be improved for your business network to grow stronger and sturdier.

Content Managers

Nothing helps to aid your business relationship in business networking like artificial intelligence-enabled contact managers. These transform your business network into a unified database that is easy to search and can be filtered. As these are intelligent systems, they enrich information about your business contacts by adding details about their profile, company, biography, skills, life interests and achievements. This kind of digital content managers allows turning your contacts into a timeline style data that can be searched through to find useful information. This is one of the ways that business networking is made easier by blending artificial intelligence with the help of big data into it.

Predicting Customer Behaviour

Today, companies consider their clients to be their stakeholders. The information about their likes and dislikes along with the supply and demand is what all business owners aim to achieve. This cannot be done if one is to communicate with each and every one of the clients and customers. However, this can be done by maintaining a log that manages and deals with the searches the clients make and things that they look through, this can be done with the help of artificial intelligence. Using these stats, the advertisement campaigns and customers emails can be sent. These artificial intelligence toolkits enable businesses to deliver more personalised and predictive customer experience.

Adapt to the trends

With artificial intelligence, business owners can easily adapt to the trends that are currently seen in the markets. This is a form of communication as the clients would want the company to stay updated with the trends in order to keep buying from them. When you have a lost identified of the trends hands on, it in turn helps you reach out to a wider audience and ensures better engagement with your content as it is trending. The relevant trending information is extracted from countless posts happening across the internet and social media. This data is then fed into advanced natural language algorithms, which helps the company to identify its target population and then facilitate its business networking.

Finding your Competitors

The rule of business networking states that you have to be friend with your competitors with the sly intention of gaining some inside news when you speak with them. This sly method is usually ineffective as the rivals are aware of this strategy as well. Long gone are the times when people used to hire a private detective to keep an eye on the activities of their rivals. Organisations are now investing in artificial intelligence to help them figure out what their competitors are doing and how well grounded they are in the market. This information helps in staying ahead of your competition.  Business networking does not only have to stay focused on the business itself but also the business of your rivals.

Virtual Artificial Intelligence Bots

Are you tired of your secretary for being forgetful? Do you forget to follow up on people after you’ve told them you will contact them? This can be a major setback for your business networking.

Business networking has been made more optimised with the facility to have virtual assistance bots, and guess what? They do not forget anything! From scheduling meetings to communicating back and forth with clients, along with following up on people you meet, artificial intelligence bots can do it all. They can take your calls for you, reply to messages and emails and also give you reminders about things that you tend to forget. There are bots that book train tickets, reserve a seat on the airplane and book you a reservation for your date night.

Artificial intelligence is sure to help you reinvigorate your business networking skills to make it more productive for you. Today, if you are a business owner, not adopting artificial intelligence tools for your social media management, data management

About Sam Sayer

Currently leading DeType Ltd, a digital creative agency working with a client base across a wide range of sectors - specialising in web design and branding.

Over 12 years experience in the design industry, working for some of the leading design agencies in the Midlands on branding, motion, UX, online and print projects. Key projects include branding projects for West Cornwall Pasty Company, All Bar One, Searcys and Team GB for London 2012, and working with multi award-winning TMC, Click Travel.

One time promoter running Stimulus, a successful event for 17 years in and around the Midlands. Keen DJ when time allows, playing for the award-winning event Spectrum as well as my own ventures, though these days I'm building the sites rather than spinning the tunes!